Written by Zachary Ledbetter
Experts In Media Buying
Since regular network broadcasts began in 1947, television has been the single most powerful means of communicating on a mass level. In fact, Nielsen Media Research shows today’s households spend more time with the television than with any other medium. Today, an average household has the television on approximately 8-1/2 hours per day, and adults 18 and older spend nearly 4 hours per day watching TV. When comparing the amount of time adult consumers spend watching television to the amount of time they spend with other media, television is the winner in every single demographic category.
Television advertising remains the most cost effective and efficient way to get your message out to the masses. However, using this medium involves navigating complex systems, including budgetary limits, local and national negotiations, and market and ad placement research. No matter the medium, ongoing market and demographic analysis is vital to a successful advertising campaign. Being aware of changing shifts and trends helps our clients best apply their advertising dollars so they can achieve the best results – increased revenue and clientele. By developing a variety of television commercial lengths and formats, as well as proven statistical formulas, we can effectively reach our client’s target demographic.
Before television became the powerhouse communication venue it is today, radio broadcasting had been capturing the public’s imagination in creative ways through both long and short formats. Research shows that adults 18 years and older listen to the radio an average of 3 hours per day, and that 8 out of 10 Americans believe free radio programming is a valuable resource and they have no problem listening to advertisements in exchange for the information they gain.
Using state-of-the-art digital technology, we have the expertise when it comes to producing effective radio ads that capture the listener’s attention. We utilize a variety of techniques to increase top-of-mind awareness to help grow our clients’ revenue and customer base. Radio commercials may include a call-to-action message, a direct response message, or a promotional message. There is a lot to consider when deciding on the appropriate radio commercial format. Radio advertising can be a highly-effective, low-cost medium through which a business can reach its target customer.
Zachary Ledbetter is an Account Executive with Newell Ledbetter Advertising Inc. NLA Media specializes in buying media and creating broadcast media strategies using network television, cable television, radio and the internet. Call (719) 635-9988 for more information or contact us on www.nlamedia.com
