Does your company participate in giving back to your community? If you are not giving back, then you may be missing out on a lot of opportunities. We believe that if you can help your community, then you should! At NLA Media, we make it a priority to get our clients involved with local charities and the nonprofit organizations they care about. There are many reasons to expand your corporate philanthropy, so if you’re not doing this already, or you’d like to expand your positive footprint, read on!
Giving Back Doubles as Marketing
One of the best ways to grow your business is by giving back. Your brand name will get more exposure and you’ll be seen as a responsible company that cares about their community, which brings in customers who want what YOU have! People and other businesses will share the same desire as you to make your fundraiser succeed and will be happy to get involved however they can. Growing your businesses by this positive word of mouth is fun and empowering!
Your Company’s Image
Partnering with local charities develops a positive image for your company. Communities always appreciate businesses that show generosity to those who are less fortunate. Your employees will also love working with a company that prioritizes charity work. It makes them feel good to know they are working in and for a generous workplace.
You might even find that local news stations are also interested in reporting on your contributions to the community. We can all agree that there are not enough feel-good stories on the news these days. Wouldn’t it be nice if your company was the source of the good news people are hoping for? When we involve our clients with local charities, we are always sure to inform the media on our clients’ behalf.
Attract Customers
There is a lot of competition out there, no matter your industry. Consumers look at a lot of factors when deciding which brand or company to do business with. It’s a fact that people would much rather work with a business with a charitable heart, than one without (source). Giving back sets you apart as a business that cares about people and the community. We know that businesses who support the neighborhood get support back. It’s as simple as that.
Philanthropy Opens Doors
Philanthropy is the best way to get your foot in someone’s door. They are more likely to accept you with open arms if they see that you care about what’s happening within your community. Asking for help with your fundraiser is easier than making a cold sales call.
How It’s Done
As your partner, the team at NLA Media makes it easier than ever to participate in givebacks year-round. We create objectives, establish connections, and handle the giveback campaign from start to finish throughout Colorado Springs and the surrounding areas. We will create a positive buzz to get the community involved to make sure your giveback is as successful as possible. For example, if your company wants to do a coat drive in the winter, it’s our job to make certain everyone knows about it. We will blast out easy-to-follow instructions on how to donate.
When the fundraiser is complete, we take the time to thank everyone who donated by sending out an email or card letting them know how their contribution has helped make the event possible.
Throughout the years, we have discovered that companies who take advantage of our team’s charity ideas are always thrilled with the experience. They earn free media coverage, and build a positive presence within our community!
