Social Media Marketing

Why You Need Social Media Marketing

Social Media Marketing (SMM) seems simple enough, especially because nearly everyone has a social media profile personally. The difference between your personal profile and business profile is too many to list here, and relies on the social network’s algorithm and the content that you share. Social Media Marketing that is executed with care and creativity will help you to gain brand recognition, drive traffic to your website or storefront, and help advertise your business in general. It also serves as a customer service arm, helping to answer customer questions and resolve complaints 24/7. Social media platforms like Facebook allow your current and potential customers to interact with you and with one another, while establishing trust within your brand.

When businesses and organizations join these social platforms, people can openly interact with the voice behind your business. These interactions create a more valuable and positive experience for current and potential customers across the nation. Establishing a strong social media presence helps to increase social proof and build trust with your online community, which leads to increased sales and lifelong brand advocates. Giving your fans a glimpse into the personality behind your brand takes your company from simply a logo to a personality. A consistent, thoughtful social media approach helps to spread your brand message to people who are interested in, and relate to, your business on a level that is priceless in today’s increasingly digital world.

Do I need to be on Facebook for my Business?

Social Media Marketing is an absolute necessity for your business, and with an influx of digital traffic, if your business is not on social media, you could be missing out on thousands of visitors every day. Social Media Marketing is extremely popular because of the perceived affordability and ease of being able to build your own page and then start advertising. However, it is imperative to have expert social media marketers working in your corner to ensure that each post, whether it is an advertisement or a funny saying, accurately represents your brand, vision, and mission. The team at NLA Media works diligently to ensure that we understand your goals, brand, and voice, and then we create your strategy around those goals. Our team is constantly learning the newest social media trends and algorithm changes so that you can feel confident that each and every post is reaching its widest possible audience while spending each marketing dollar to its fullest capacity.

Return on Investment (ROI) when it comes to social media varies based on your goals, but can absolutely be measured. The simplest and most popular way to measure ROI for social media is to measure your Likes, Followers, and Engagement. Engagement is measured by how many times people like your posts, comment on your posts, or share your posts. Engagement on social media is important for your business because word of mouth advertising, or Social Proof, is one of the most powerful forms of free advertising there is. If your best friend recommended a business, wouldn’t you be more inclined to call that business? If you saw that a company had 30 5-star Google reviews, would you feel more comfortable giving them your business? (Not to toot our own horn, but NLA Media has 45 5-star Google reviews, go ahead and read them!) Social Proof creates trust, and is the reason why people are more eager to give their business to a company that has a lot of social media followers, a lot of positive reviews, and proves their customer service is spot-on by responding to fans on social media.

With the addition of Social Media Advertising to your monthly management, you can reach more of your intended demographic even faster. We design, launch, and monitor each and every ad set to make sure it gets you the ROI you expect.

Why Choose NLA Media for Your Social Media Marketing?

Social Media Marketing with NLA Media is different than with other agencies because we truly care about your success.

Social Media Marketing relies heavily on analytics, and the team at NLA Media not only shares your analytics monthly, we implement updates throughout your campaign to ensure that your successes are repeated. Your success is our success, and our team thrives on being able to adjust at a moment’s notice when things change in your business; all the while creating beautifully branded graphics, videos, and other assets for each campaign. By maintaining a close relationship with our clients, we quickly become part of your team, and not an outside vendor who is posting simply for the sake of posting.

NLA Media offers Social Media Management strategies that strengthen and support our clients’ marketing goals and vision. Allow us to manage your social media platforms for you so that you can focus on what you do best – running your business and serving your customers! Social Media Marketing is an important part of our Full-Circle Marketing approach, and we can’t wait to learn about your business. Call us for your free consultation and custom plan today!