Marketing your small business can be challenging if you’re on a tight budget or just starting your business. Working with a small ads budget on Facebook can be challenging, but it doesn’t mean that you can’t get results.
At NLA Media, our social team is Facebook Blueprint Certified. This means that our social media experts know how to spend and effectively maximize your social media ads, so you get the maximum ROI. We want you to know that marketing on a budget can be done; it just takes the right training and experience. Here are some of the most important things you need to know:
Analyze Your Facebook Ads!
Analytics is key to your marketing success. After every campaign, analyze your results. You can use a tool like Facebook Insights or Google Analytics to do this. By analyzing each campaign, you can easily tell what’s working and what isn’t so that you can capitalize on your successes. Our team will review these with you every month so that you can clearly see what is working well, and how your ad dollars are being spent.
Create a Realistic Facebook Ads Budget
Facebook Ads don’t have to cost a lot of money each month, but the smaller your budget, the slower your growth. It’s important to get several ads out there to start, while testing different audiences, creative, and CTAs. Think about it like fishing: you want your ad in front of as many potential customers as possible. The more people who see and click on your ad, the higher chance you have that they will become paying customers in the future. We can help you to determine potential reach and impressions based on your desired budget and will also recommend an ideal budget that is based on your unique goals and timeline.
Think long-term when you’re crafting your ads budget. If you’re not profitable yet, spending $5 or $10 a day may be just right for your current business. Marketing on Facebook with just $5 per day will not get you very far in terms of conversions, but you will get more brand awareness and social proof. The fact of the matter is that Facebook is a pay-to-play type of platform, and a few dollars per day will boost your engagement from the typical 1% engagement rate of an organic post.
Be Patient
Marketing on Facebook requires patience and planning, and the expert team at NLA Media knows what it takes to get you the results you deserve. Facebook has become a sophisticated AI engine that will optimize ad delivery for the best results, but there is extensive knowledge that goes into the best-performing ads. Did you know that during the Learning Phase of a Facebook ad, you shouldn’t make major changes to your ad set? This is because every change causes the Facebook AI engine to restart and relearn how to best deliver your campaign for optimal results.
Making It All Work Together
In addition to social media, we recommend a full-circle marketing approach to your strategy that will help you reach your ultimate goals. If the budget is a concern, we can recommend a smaller campaign that you can grow into. Starting small can help you reach your goals over a longer period, or you can expect faster results by implementing a larger budget.
Marketing on social media without a budget can be extremely difficult. It takes time to find your target audience, learn how they behave on the platform and capture their attention. The social media team at NLA Media has experience working with ad budgets both large and small, and we optimize each client’s campaign for the best possible results.
For examples of campaigns that we’ve run in the past, please see our case studies. When you’re ready to take your marketing to the next level, we hope you’ll contact us. Let us show you how to get the best return on your investment in social media marketing with Facebook ads!
